Manual of Conduct and Good Manners

The accreditation of a professional as an Image ID Expert by the Philip Hallawell Visagism Centre marks the beginning of a partnership between the two parties.

We are very proud of and respect the work of everyone who has achieved this recognition and we will always give them the recognition, appreciation and support they deserve. For us, the relationship and partnership with Image ID Experts is of enormous importance. We will never do anything to damage their reputation or image, because it is vital for us to be associated with those who are respected and valued.

Likewise, we expect Image ID Experts to always respect and value the Philip Hallawell Visage Centre, the concept of Image ID and the principles of Philip Hallawell Visagism and to never do anything that damages our reputation or image. If this occurs, it will be grounds for cancellation of the profile in the directory.

1. By joining the Directory of Image ID Experts, you must use the concept of Image ID and the Philip Hallawell method as an integral and essential part of your work.
2. The Image ID Expert must advocate and disseminate Image ID Theory and the Philip Hallawell method and make it clear that their work is based on these concepts.
3. The Image ID Expert must never use another method of Visagism, without relinquishing their status as Image ID Expert and the right to have a profile in the Directory.
4. The Image ID Expert is qualified to speak of the concept publicly, at lectures, seminars, fairs and congresses, but must always make the proper citations.
5. Accreditation as an Image ID Expert is an acknowledgement by the Philip Hallawell Visagism Centre that the accredited person has mastery over the process of applying the Philip Hallawell Visagism concept to clients.
6. Accreditation is not a qualification to teach Visagism, or Image ID. This would require specific training.
7. The Image ID Experts or Philip Hallawell Visagism Centre logo can only be used, observing the following criteria:
8. It may be used on social media profiles.
9. May be used on business cards, stationery and other media, with the following text: ' Accredited by the Philip Hallawell Visagism Centre '.
10. May not be altered or incorporated into another logo of yours or another company or be used as your own logo.
11. It may not be shared with any third party.
12. The logo is copyrighted, just as Image ID is a registered trademark. Any copyright infringement will be grounds for legal action and the cancellation of your profile in the directory.
13. The profile in the Image ID Experts Directory must be kept up to date at all times and, from time to time, published cases may be replaced. Any contact details must be notified immediately.
14. The Image ID Expert should respect the other Image ID Experts, remembering that they are all part of an elite in their respective professions and their reputations and images should never be damaged by another Image ID Expert.
15. The consumer who seeks out an Image ID Expert expects to receive service based on the concept of Image ID. One of the goals of the Directory is to make it easy for consumers to locate professionals who truly apply the Image ID concept and Philip Hallawell Visagism. It is essential that consumers trust our referrals and are confident that they will receive the service they expect. It is therefore mandatory that Image ID Experts help build and preserve the credibility of the Directory and that they understand that observing the following rules is essential to ensure its viability.
16. Not applying the concept to a client referred by the Directory will be considered a serious violation because the professional is in these cases using the Directory to attract clients under false pretences.
17. Applying another Visagism method on the client is a declaration of a lack of commitment to Image ID and Philip Hallawell Visagism and will be grounds for cancellation of the profile in the Directory and the prohibition of the use of the title Image ID Expert.
18. In public presentations, at trade shows, conferences, seminars or workshops, the accredited professional is expected to disclose, in their brief bio, their Image ID Experts status, especially, if speaking about Visagism.
19. Advocating in public another method of Visagism is considered inadmissible and will be grounds for cancellation of the profile in the Directory and prohibition of the use of the title of Image ID Expert.
20. Accreditation means that the Philip Hallawell Visagism Centre has associated its brand, of over 20 years, and its reputation, and that Philip and Sonia Hallawell have bestowed upon the accredited all their personal prestige, achieved over decades.
21. Image ID Experts have an obligation to honour our name, our brand and our history.

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