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Visagism is the art of creating a harmonious and aesthetic personal image that expresses authentic personality qualities and is appropriate to a person's lifestyle.

The concept applies to all areas of personal image creation, regardless of gender, race, age, or socio-economic status. (Philip Hallawell)

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IDENTITY

Create a visual identity in tune with the sense of identity.

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STYLE

Create a personal image that expresses a person's lifestyle.

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BEAUTY

The expression of authentic and admirable qualities, with harmony and aesthetics.

Philip Hallawell

WHO AM I

In 1971, I formed an association that began a series of research that transformed the understanding of visual language and visual perception and that explains why images have a strong emotional impact. I was the first and only person to understand the relationship between archetypal symbols and the structures of all images. Every image is essentially a composition of points of light, which we understand as lines, shapes and colors and these elements are archetypal symbols, with universal meanings.

I used this knowledge in creating my work as a visual artist and as an arts educator. The theory was publicly presented in the TV Cultura series and in the book of the same name Mão Livre – the language of drawing, in 1994, and the Image ID Theory was the basis for the creation of the Philip Hallawell Visagismo method, in 2003, which transformed the area of beauty.

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Complete Visagismo course by Philip Hallawell

The Philip Hallawell Visagismo Course is an intensive in-person or online training (EAD), which teaches you step by step, in great detail, how to CREATE a personal image for a client:

That expresses the best of your personality;

That is in tune with your sense of identity;

That meets your personal and professional needs.

That it has harmony and aesthetics.

It is training based on generating extraordinary results and a differentiator in the beauty market, through the APPLICATION of the method. It is not a training that requires prolonged studies and exercises. Obtaining results depends on putting into practice, immediately after the course, the Philip Hallawell Visagismo method.

Philip Hallawell and his Best Sellers

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À Mão Livre: a linguagem visual

Único livro no mundo que investiga a linguagem visual pela ótica da experiência visual e do desenho. A base do método Visagismo Philip Hallawell. COMPRAR

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Visagismo: Harmonia e Estética

O primeiro livro no mundo sobre Visagismo, em que o conceito é definido. COMPRAR

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Visagismo Integrado: identidade, estilo e beleza

Neste livro, Hallawell explica o método completo e a psicologia da imagem.
COMPRAR

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WHERE TO CONTACT US

WHERE TO CONTACT US

Centro de Visagismo Philip Hallawell,
Alameda Carolina, 528, 
Terras de São José, 
13306-410, Itu, SP, Brazil

Email atendimento@visagismo.com.br 
Monday to Friday  From 10a.m. to 8p.m.

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Copyright © 2025 Visagism Philip Hallawell. Images and text are protected by copyright law and may not be used without the express authorisation of the author. Quotations from the text must be accompanied by the appropriate credits.

Design  Marco Almeida | Development  Preziosi

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