Image ID Image ID significa Identidade de uma imagem
É um conceito, do qual surgiu um método, ambos criados por Philip Hallawell
Image ID surgiu a partir de diversas associações de teorias e trabalhos científicos com os fundamentos da linguagem visual
The basic premise of Image ID is that all images and objects have an identity, defined by the set of lines, shapes, colours and composition that generate sensations and emotions, which are understood and perceived unconsciously by anyone, regardless of the era in which they live or have lived, their culture or their race
Images and objects express something that transcends what they represent and that is independent of their aesthetics
Philip Hallawell is an artist who has been studying visual language for 50 years
His main theme as an artist is the human being and the human figure
This interest has led him to take an interest in psychology, anthropology, and sociology, as well as philosophical questions
The first association he made was with Carl Jung's theory of archetypal symbols and the structures of images
In 1971, Philip read the book Man and His Symbols, published posthumously in 1964, in which Jung explains his theory of archetypal symbols, universal symbols common to all human beings and which form the language of the subconscious and dreams
Sigmund Freud was the first to postulate that archetypal symbols exist, and today this concept is accepted in academic circles
Among the various symbols, Jung spoke of the meanings of geometric shapes, particularly the square and the circle, and it was this that Philip associated with the structures of images, because every composition is structured in a geometric shape, or in a set of shapes
He realised that every image, whether intentionally or not, has an archetypal symbol in its structure and that this defines what the image expresses, because this form is perceived subliminally and unconsc
